Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Oct 22 2012
Pages: 19
 Report Type: Insight, Word

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TV & Media

Online Video Streaming Evolves Key Players Mature as Google Bets Half-a-Billion on Youtube



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Report Summary:

Representing endorsement of and doubling down on the original strategy, Youtube is extending the model of investing in territorially focussed channels by seeding content creators with funding in Germany, France and the UK following an initial US focus. Against a backdrop of a steadily improving pipeline for a new tier of content creation we will dub "Made for Online", an increasing number of players are working to satisfy shifts in audience consumption habits in which OTT distribution positions itself alongside traditional TV and Video distribution models.
Table of Contents

  • Executive Summary: Turn on, Youtube in, Drop out
  • Youtube Evolution: Investing in Original Channels
  • Global TV vs Online Video Ad Spending Forecast to 2017
  • Content Acquisition Costs Spiral for Netflix, Hulu and Amazon
  • Netflix, Amazon Content Deals
  • Amazon Prime Instant Video Library Growth
  • Made for Online: Youtube Original Content Creation
  • The Business of Online Video Streaming in 2013: Improving Youtube Audience Monetisation
  • North America vs Western Europe Online Video Advertising Spending to 2017
  • "You’ve Got Tube Be Kidding Me": Problems with the Model
  • In conclusion: "Be the change that Youtube wish to see in the world"

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