Digital_MediaTV & Media

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Author: David Watkins
Publication Date: Nov 23 2010
Pages: 46
Report Type: Metrics, Excel

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TV & Media

Online Advertising Index (OAI) Q3 2010



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Report Summary:

The global online advertising industry is undoubtedly in a much better shape compared to the same time last year, when the world's economy was still deeply depressed in the aftermath of the global financial crisis. As we predicted last quarter, Baidu overtook AOL in Q3 in terms of quarterly advertising revenue, becoming the fifth largest online advertising company in the world in the process. Baidu's quarterly search revenue also exceeded that of Yahoo! in this quarter, making it the second largest search company in the world after Google. On an annual trailing twelve months (TTM) basis, our Online Advertising Index (OAI) improved 3.9% in Q3 over the previous quarter. We estimate that global online advertising revenues for Q3 grew 18.5% over the same quarter last year to reach $16.4 billion.
Table of Contents

  • 1. Summary
  • 2. Online Advertsing Index
  • 3. Overall Market Share
  • 4. Market Value $TTM
  • 5. Market Share $TTM
  • 6. Market Value $ Quarterly
  • 7. Market Share % Quarterly
  • 8. Index Growth TTM
  • 9. Index Growth Quarterly
  • 10. Search Advertising Market Share
  • 11. Parent Comany Revenue
  • 12. Foreign Exchange Rates


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