When Netflix and Disney announced plans to launch ad-supported tiers back in the spring of 2022, joining the likes of Hulu, Paramount+, HBO Max, Peacock, and other services with hybrid subscription plans, expectations were high that these new tiers would attract subscribers in droves, leading to buckets of new revenue in the form of advertising. The jury is still out on Disney’s success, but early indications are that Netflix’s new ad supported tier is not the rousing success many expected it to be. This Insight explores Netflix’s initial results and what it might mean for Disney.
Table of Contents
!. Netflix’s Ad-Supported Tier Facing Rough Waters
II. Will Disney Face the Same Issues?
III. Conclusion