Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Sep 26 2011
Pages: 5
Report Type: Insight, Word
TV & Media

Music Services Meet Their (iTunes) Match



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Report Summary:

Device portability for digital content once again came to the fore with iOS developers confirming instantaneous playback of music stored in “iCloud” without having to wait for the file to be fully downloaded. Rolled out to developers in the iOS 5 beta, early versions cached the music file and deleted it after playback. The consumer experience is virtually identical to streaming: the consumer has instant access to a digital locker containing their entire music library unconstrained by a device’s memory capacity.

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