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Microsoft Acquires Activision Furthering Subscription and Cloud Gaming Ambitions

Report Summary:

To further its subscription and cloud gaming services Microsoft acquired Activision Blizzard in an all-cash deal valued at $68.7 billion. This acquisition is all about strengthening Xbox Game Pass and battling Sony’s dominance in the console market. This Insight examines the reasons behind Microsoft’s acquisition of Activision and potential roadblocks.

Table of Contents

I.     Microsoft Acquires Activision
II.    Xbox Game Pass Drives Microsoft’s Game Strategy
III.   Activision Strengthens Xbox Game Pass
       a) Day and Date Access
       b) Exclusivity
       c) Catalogue
       d) Mobile and Casual Games
IV.   Antitrust Implications
V.    Conclusion

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