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Microsoft's Xbox Game Pass is One Step Closer to Becoming the Netflix of Gaming with Bethesda Acquisition



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Report Summary:

Roughly two months before Sony (PlayStation 5) and Microsoft (Xbox Series X) release their next generation consoles, Microsoft sent shockwaves across the video game industry with the announcement that it was acquiring privately-held ZeniMax Media, the parent company of Bethesda Softworks, for $7.5 billion in cash. This report examines the rationale behind this acquisition and its impact on the video game industry.


Table of Contents

  1. Introduction
  2. Building out the Xbox Game Studio Portfolio
  3. Exclusivity
  4. Becoming the Netflix of Gaming
  5. Xbox Game Pass is Beginning to Pay Off
  6. Are More Investments Coming?
  7. Conclusion
    Impact on Microsoft
    Impact on 3rd Party Publishers
    Impact on Other Subscription Game Services
    Impact on Broadband and Wireless Providers

Exhibit 1: Xbox Game Studios Network
Exhibit 2: Xbox Game Pass Tiers
Exhibit 3: Number of Paid Subscriber, by Service
Exhibit 4: Xbox Game Pass Subscribers and Revenue, by Quarter
Exhibit 5: Top 10 Microsoft Acquisitions


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