Digital_MediaTV & Media

TV & Media

LG and Samsung are the New Destination for Cloud Gaming



Report Summary:

Subscription and cloud gaming are two of gaming’s hottest trends, with Google, Microsoft, Sony, Nintendo, Amazon, Nvidia, EA, and Ubisoft just a few of the big names investing in these growing areas. Now smart TV manufacturers, LG and Samsung, are getting into the game, adding Nvidia GeForce Now, Google Stadia and other subscription game services to their portfolio of entertainment apps.

This insight examines the state of subscription and cloud gaming, and the impact smart TV manufacturers can have on the market.


Table of Contents

  1. Subscription and Cloud Gaming
  2. The Next Frontier – Connected TVs
  3. CTV First Movers - Amazon Luna and Google Stadia
  4. LG and Samsung Get into the Game
  5. Conclusion

Exhibit 1: Global Subscription Game Subscribers (excluding China)
Exhibit 2: Subscription Game Subscribers, by Service (m)
Exhibit 3: Subscription Game Service Share of Console Installed Base
Exhibit 4: Large Screen Addressable Market (b)



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