Google recently announced that it is shutting down its internal Stadia game development division to refocuses Stadia, its cloud gaming service, on being a technology platform for industry partners. Cloud gaming is not a new idea. For nearly 20 years companies have been trying, with limited success, to make it work. This report examines the issues Google Stadia and other cloud gaming services face and what they should do to succeed.
1. Executive Summary
2. Google Stadia to Close Game Studios
3. Gamers Want New Releases
4. Lack of Differentiation
5. Is Subscription Gaming a Solution in Search of a Problem?
6. What’s Next for Google Stadia
7. Conclusion
Table of Exhibits
Exhibit 1 : History of Cloud Gaming
Exhibit 2: Share of Console Game Revenue
Exhibit 3: Xbox Game Studios
Exhibit 4: Number of Paid Subscriptions, by Service
Exhibit 5: Cloud Gaming Ecosystem
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