Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Jun 14 2011
Pages: 4
 Report Type: Insight, Word

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TV & Media

Is Catch-Up TV Really All That Viewers Want to Watch Online



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Report Summary:

At many of the industry conference focusing on online video and connected TV we have attended over the last few years, one of the “accepted truths” that has kept being repeated by speakers from all parts of the industry is that “Catch-Up TV is what is driving the vast majority of online viewing”. Our own research, as well as third part research, suggests that this may well be a fallacy and a self-fulfilling prophecy propelled by the fact that the majority of content made available online by broadcasters is just catch-up TV content which has typically aired in the previous 7-30 days. In reality, it is more likely that catch-up TV is primarily driven by available content rights and has less to do with what consumers actually demand and want to watch online.

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