TV & Media



Innovation Opportunities in Consumer Media and Technology



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Report Summary:

This presentation was given by Strategy Analytics at the recent NABShow/Global Innovation Exchange event in Shanghai. It presents strategic perspectives on innovation opportunities arising from developments in consumer media and technology. It assesses the challenges and actions for industry players in the media ecosystem and draws upon recent consumer survey findings to illustrate the current state of play in OTT, cord-cutting and multiscreen video and TV.
Table of Contents

- The consumer media and technology landscape and the transition to internet video
- Challenges and Actions for Industry Players
- Major Trends in the TV/Video Landscape
- Pay/Free TV Service Activity Varies Across US/EU Markets: Cord Cutting is c. 3-4%
- Many US/EU homes are using OTT/SVOD services
- Mobile: the latest video innovation?
- Mobile devices are gaining ground over TV as preferred multiscreen device
- The New TV: All Screens are TV Screens
- Pay TV providers offer TV Everywhere Apps and Services to meet mobile demand
- What Would Consumers Like?
- Viewers mostly watch Movies, TV shows and News
- TV screens still dominate time spent watching video
- Identifying Innovation Opportunities: From Connected to Smart to Intelligent
- Quality Innovation: 4K (8K?) Is Next Major TV Upgrade Cycle
- The Revenue Opportunity Will Continue to Shift Away From Devices Towards Services and Content
- Conclusions

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