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This Catalyst report presents industry analysis based on our many discussions with technology and content players during the recent IBC event in Amsterdam. We identify cloud technologies, video and AI, addressable advertising and interactive commerce, immersive video, VR, big data and consumer experience as key areas which will enable the further transformation of television in coming years. The report also recommends actions for firms facing uncertainties about the impact of these changes.

IBC 2017 Confirmed That TV’s Transformation Is Proceeding At Full Speed…

• TV Heads To The Cloud
• Video and Artificial Intelligence

• Addressable Advertising and Interactive e-Commerce
• Immersive Video
• VR = Very Reluctant?
• Big Data and Customer Satisfaction
• Consumer Experience Evolves Towards Android TV, Cloud DVR, Voice Control

…But Many Players Remain Uncertain About The Impact Of This Transformation

Successful media technology firms and content providers will have to navigate many uncertainties raised by the transformation of television