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TV & Media

High Dynamic Range TV: Content and Technology Implications

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Report Summary:

High Dynamic Range (HDR) is one of the most important elements in the Ultra HD TV framework and has recently become a leading topic of debate for broadcasters, content owners and technology vendors. HDR has the potential to transform the viewer experience and has strategic implications across the content technology ecosystem, but the related technologies are immature and standards development is still in progress. Key players include technology vendors like Dolby, Technicolor and Samsung, as well as new content providers like Amazon and Netflix and traditional pay TV companies and broadcasters, notably the BBC. This report offers a comprehensive insight into the technologies, vendors, producers and distributors currently involved in HDR TV, and discusses barriers to adoption and the challenges of HDR TV marketing.
Table of Contents

High Dynamic Range – Introduction        

- HDR Technology and Standards

- The PQ Family of Standards        

- Dolby Vision      

- HDR10  

- Other PQ Approaches   

- HLG-Based Approach    

- Technicolor        

- Standards Bodies and HDR          

- Production         

- Broadcast           

- Telecoms            

- Consumer Electronics   

HDR Importance and Rollout Status        

- HDR Content Starts to Arrive     

- Broadcasters Make Plans for HDR            

- HDR-Capable TVs            

- The emergence of HDR-capable TVs      

- What defines an HDR-capable TV?          

- Communicating a TV’s HDR Capabilities 

Conclusions and Predictions       

- From Artistic Intent to Technology to Artistic Intent

- How to Ensure Director’s Intent Is Met

- So What About That Standards War?     

- BBC v. Dolby: The Real HDR Battle

- Summary and Outlook

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