Digital_MediaTV & Media

Ask the author
Author: Leika Kawasaki
Publication Date: Mar 23 2015
Pages: 73
 Report Type: Data Table, Excel

Related Reports

TV & Media

Global Social Network Market Forecast



Please contact us to discuss pricing Contact Us

Report Summary:

Boosted by solid growth in usage and advertising spending across major SNS platforms, including Facebook and Chinese social networking services like QZone and Tencent Weibo, the global social network market continued to show strong growth in 2014. Global social network users surpassed 2 billion users for the first time in 2014, up 1% YoY. This translates to a SNS user penetration rate of 29% among the global population. In 2015 social network users will grow to 2.2 billion, or 31% of the population. By year-end 2019 we expect social network users to reach 2.72 billion and account for 36% of the population. Global social network advertising spending continued to expand at a double digit growth rate (41%) in 2014, totaling over $15.3 billion. Overall, global social network advertising spending accounted for 11% of global digital advertising spend in 2014 (to learn more about the advertising market please see the Digital Media Strategies (DMS) Global Advertising Forecast. We estimate social network advertising spending will grow by 29% in 2015, totaling $24.2 billion. This forecast sizes and forecasts SNS users and ad spending on social networking platforms to 2019. This report provides Strategy Analytics’ outlook for the Global Social Network Market, including country specific data for Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, India, Italy, Japan, South Korea, Mexico, Norway, Poland, Russia, South Africa, Spain, Sweden, Turkey, UK and the USA.

For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4899.
  • UK visitors will be charged £3600.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:
Change the CAPTCHA codeSpeak the CAPTCHA code
 

please enter captcha from left