Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Aug 15 2014
Pages: 20
Report Type: Report, Word
TV & Media

Gamifying Your Marketing Strategy

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Report Summary:

Gamification is not some hot new video game or even a game at all. Rather, gamification is the application of game dynamics, game elements, and game mechanics to non-game experiences to motivate and drive human behaviors. This report, the first in a two-part series on gamification, examines the underlying factors driving the adoption of gamification, explores how brands can utilize gamification to engage and motivate consumers and observes some examples of brands that are successfully utilizing gamification techniques.

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