Digital_MediaTV & Media

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Author: Jason Blackwell
Publication Date: Sep 09 2011
Pages: 20
Report Type: Report, Word
TV & Media

Endless Fun Pay TV Cord Cutting and Churn

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Report Summary:

While Comcast’s catchy TV jingle features trendy young hipsters singing the praises of Xfinity’s “endless fun,” the company’s Q2 subscriber numbers might have executives wondering if there is an end in sight. For the twelfth consecutive quarter, US Cable TV providers posted net subscriber losses. This time, however, Satellite operators were not spared. Collectively, US Pay TV providers lost 400,000 subscribers in the second quarter. Service Providers hoping to stem the tide of subscriber loss need to both identify and understand their most ‘at risk’ users: “Traditional” Churners and Cord Cutters. Drawing upon survey work fielded in Q3’11, this report provides detailed profiles of each segment, as well as insights into their churn motivations and their attitudes and opinions towards content.

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