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TV & Media

E3 2015 Wrap-up: Creating Product Separation among Video Game Consoles



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Report Summary:

As the 2015 E3 Expo comes to a close the time has come to evaluate the growth strategies presented by the console manufacturers’. Microsoft’s emphasis was on closing the gap with Sony, while market leader Sony spent more time showing us what the future will look like for the PS 4. Meanwhile, Nintendo played defense, attempting to show that it is still relevant in the current generation. This Insight provides an overview of key announcements at E3.

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