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Did Disney's Black Widow Gamble Pay Off?




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Report Summary:

In one of the biggest tests of a hybrid distribution model for films since the start of the COVID-19 pandemic, Disney released Black Widow and Jungle Cruise simultaneously at theaters and on Disney+ Premier Access in the U.S. and Canada. This insight examines the initial outcome of this decision by Disney and the ramifications on the broader industry.


Table of Contents

  1. Economics of Hybrid Distribution
  2. Second Weekend Decline
  3. Theater Owners Push Back
  4. Piracy
  5. Password Sharing
  6. Impact of PVOD on Sell-thru
  7. Scarlett Johansson (AKA Black Widow) Sues Disney
  8. Conclusion

Exhibit 1: Opening Weekend Box Office Return ($m)
Exhibit 2: Black Widow Net Revenue, by Channel ($m)
Exhibit 3: Black Widow Domestic Box Office Return ($m)
Exhibit 4: Net Revenue Hybrid Release vs. Theatrical Exclusive Release (NATO Estimate)
Exhibit 5: Most Torrented Films (Week Ending August 2, 2021)
Exhibit 6: Emerging Windows for Film Distribution (Year One)

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