Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Jun 22 2020
Pages: 16
 Report Type: Report, PowerPoint

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TV & Media

COVID-19’s Impact on SVOD in the U.S., U.K., and Germany



Report Summary:

The COVID-19 virus (Coronavirus) has shaken the world’s economy in the space of just a few months. While the future remains more uncertain than ever, our research is beginning to identify the major changes in consumer attitudes and behavior which will help to shape the new economy.

"Nesting” is a common behavior that occurs during economic downturns as consumers cut back on extraneous spending and increase usage of existing services. In the case of the COVID-19 pandemic, this behavior is compounded several times over as a result of social distancing, quarantining, and closures of non-essential businesses.

This report summarizes key findings from Strategy Analytics COVID-19 tracking survey .related to consumers consumption of subscription VOD (SVOD) services in the U.S., U.K., and Germany.
Table of Contents

Background
Use of streaming video in the U.S., U.K., and Germany in March, April, and May
Use of streaming video service in the U.S..in March, April, and May (by service)
Use of streaming video service in the U.S..in  May (by service, by age)
Use of streaming video service in the U.S..in  May (by service, by gender)
Use of streaming video service in the U.K..in March, April, and May (by service)
Use of streaming video service in the U.K..in  May (by service, by age)
Use of streaming video service in the U.K. in  May (by service, by gender)
Use of streaming video service in the Germany in May (by service)
Use of streaming video service in the Germany in May (by service, by age)
Use of streaming video service in the Germany.in  May (by service, by gender)
Conclusions
Key Questions

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