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TV & Media

COVID-19 is Reshaping the VIDEO Landscape in the U.S., U.K., and China



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Report Summary:

The COVID-19 virus (Coronavirus) has shaken the world’s economy in the space of just a few weeks. While the future remains more uncertain than ever, our research is beginning to identify the major changes in consumer attitudes and behavior which will help to shape the new economy.

"Nesting” is a common behavior that occurs during economic downturns as consumers cut back on extraneous spending and increase usage of existing services. In the case of the COVID-19 pandemic, this behavior is compounded several times over as a result of social distancing, quarantining, and closures of non-essential businesses.

This report summarizes key findings related to consumers consumption of TV and streaming video services and how the COVID-19 pandemic might impact future plans from Strategy Analytics COVID-19 tracking survey conducted in the U.S., U.K., and China.

Table of Contents

Background
Consumption of TV & streaming video services (U.S., U.K., China)
Effect of unemployment of on consumption of TV & streaming video services
Effect of COVID-19 on SVOD services in the U.S.
Effect of COVID-19 on SVOD services in the U.K.
Effect of COVID-19 on SVOD services in the China
Conclusions
Key Questions

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