Digital_MediaTV & Media

TV & Media

Content Curation Takes Center Stage in Google Acqusition of Songza

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Report Summary:

Following Apple's acquisition of Beats Music and Amazon's roll-out of Prime Music, Google's acquisition of Songza for a reported $39 million is further evidence of two macro trends dominating the music industry today.
  • A transition among digital formats from music downloads to subscription music services.
  • The growing importance of personalized listening experiences.
This acquisition is further evidence of the transition occurring in the music industry and is indicative of events we can expect to see in the future. This Insight highlights Strategy Analytics key takeaways regarding Google's acquisition of Songza.

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