Digital_MediaTV & Media

TV & Media

Content Companies Prime the Pump for Virtual Reality

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Report Summary:

When it comes to embracing new technology major media companies are usually not first to market, however, virtual reality is proving to be the exception to this rule. Despite a miniscule addressable market of VR headsets, no standards, high production costs, and lack of a business model, it seems at least some media companies are throwing caution to the wind and moving aggressively to embrace virtual reality.

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