Digital_MediaTV & Media

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Author: Ekta Mittal
Publication Date: Feb 25 2023
Pages: 51
 Report Type: Report, PowerPoint

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TV & Media

Connected TV Household Forecast



Report Summary:

The U.S. dominated the connected TV (CTV) devices market in 2022, with 88% of households (HHs) owning at least one CTV device. By 2030, this will grow to 96% of U.S. HH owning one or more CTV devices. On average, U.S. HHs owned 3.7 CTV devices in 2022, this will increase to 4.0 devices per HH’s in 2030.

This report examines the share of households that have one ore more CTV devices, the average number of CTV devices owned by household, and the share of devices by OS for the 30 countries covered by our quarterly TV streaming platform tracking.

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