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TV & Media

AT&T Opens Doors to More Opportunities with OTT Video Services



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Report Summary:

AT&T has announced the launch of DirecTV branded OTT video services, to take place later in 2016.  The three options will bring DirecTV content to multiple devices, over any broadband service, with no requirement for a set-top box.  The announcement makes AT&T one of the first telco operators globally to deliver OTT video services.  This Insight looks at the implications and opportunities for AT&T as well as the impact these services will have on the competitive environment.
Table of Contents

What did AT&T Announce?
Obvious Comparison to Sling TV, but what about Sky’s Now TV?
Net Neutrality (Non-)Issues
Current Competitive Landscape
Breaking the Bundle
Opportunity to Develop an Ecosystem
Implications for AT&T and the Future of TV Delivery

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