Digital_MediaTV & Media

TV & Media

AT&T Opens Doors to More Opportunities with OTT Video Services



Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.
Login

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

AT&T has announced the launch of DirecTV branded OTT video services, to take place later in 2016.  The three options will bring DirecTV content to multiple devices, over any broadband service, with no requirement for a set-top box.  The announcement makes AT&T one of the first telco operators globally to deliver OTT video services.  This Insight looks at the implications and opportunities for AT&T as well as the impact these services will have on the competitive environment.
Table of Contents

What did AT&T Announce?
Obvious Comparison to Sling TV, but what about Sky’s Now TV?
Net Neutrality (Non-)Issues
Current Competitive Landscape
Breaking the Bundle
Opportunity to Develop an Ecosystem
Implications for AT&T and the Future of TV Delivery

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: