Digital_MediaTV & Media

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Author: Jason Blackwell
Publication Date: Sep 10 2010
Pages: 12
Report Type: Forecast and Outlook
TV & Media

Apple TV Still Just a Hobby Or Another Nail in Pay Televisions Coffin

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Report Summary:

Apple unveiled its next generation Apple TV earlier this month, with the intention of revitalizing its good-but-not-quite-a-hit Apple TV product line, and enhancing the power of iTunes in the premium video business. With the new Apple TV offering and other over-the-top (OTT) TV services such as Google TV and Amazon TV on the horizon, consumers will soon be presented with even more home entertainment options. Should traditional pay television view this as a competitive threat?

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