Digital_MediaTV & Media

TV & Media

Amazon Prime Beefed Up with Love(film)



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Report Summary:

Amazon UK and Germany will combine Amazon Prime subscriptions with Lovefilm subscriptions opening a new front in the ongoing war for the audience’s digital media spending. Existing Amazon Prime subscribers will have access to the Lovefilm Instant streaming catalogue from 26th February and at the time of their annual renewal the price will increase (from £49 to £79 pa in the UK) – a 35 per cent saving on the list price of both subscriptions purchased separately. It will no longer be possible to subscribe to Amazon Prime in the UK or Germany without the streaming video component. Lovefilm Instant will be rebranded Prime Instant Video falling in line with the branding in the US.

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