Digital_MediaTV & Media

TV & Media

Amazon Presses Fast Forward on Video



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Report Summary:

Initially added to Amazon Prime in September 2006 as a means to make an Amazon Prime subscription more appealing, Amazon is investing heavily in Prime Video to turn it in to THE “go to” destination for all things video and capture the lion’s share of the $42.1 billion (€39.8 billion) global OTT video market.

This report examines Amazon’s position in the OTT video marketplace and the opportunities and challenges it faces in order to succeed.


Table of Contents

1.       Executive Summary

2.       Amazon’s Path to Becoming a Video Hub

3.       Maximizing Video Revenues

4.       Leading Channel for Digital Rental and Sell-Thru

4.1     Electronic Sell-Thru

4.2     Digital Rental

5.       Next Step: Global Expansion of SVOD

5.1     Acquiring International Distribution Rights will be a Challenge

5.2     Streaming Partner Program

6.       Opportunities in Advertising

7.       Implications

Exhibit 1: Prime Video User Interface

Exhibit 2: Business Models of the Major OTT Video Services

Exhibit 3: Global OTT Video Revenue

Exhibit 4: Online Video Store Movie/TV Show was Purchased from in the Past Month

Exhibit 5: Online Video Store Movie/TV Show was Rented from in the Past Month

Exhibit 6: Availability of Amazon Prime Video

Exhibit 7: Prime Video Add-on Subscription

Exhibit 8: Amazon Show: Style Code


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