Digital_MediaTV & Media

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Author: Zhaowen Wu
Co Author: Michael Goodman
Publication Date: Jun 28 2016
Pages: 5
Report Type: Insight, Word
TV & Media

Amazon Launches Video Direct, Opening Video Platform to All Creators



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Report Summary:

Thanks in large part to the growth of mobile devices, video content is exploding and Amazon wants a bigger piece of this pie. Amazon has long been a leading distribution channel for the rental and sale of movies and TV shows and, at least in select markets, has been a strong No. 2 to Netflix in subscription VOD (SVOD), Now with the launch of Amazon Video Direct, Amazon is setting its sights on YouTube, Vimeo, Facebook, and the rest of the ad-supported video market. This insight explores the potential impact of Amazon Video Direct on Amazon and the rest of the video industry.

 


Table of Contents

What is Amazon Video Direct
Why Enter the Ad-Supported Video Market
Building a Video Platform for Content Creators

  • Video Uploading
  • Media Analytics
  • Content Discovery
Implications



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