Digital_MediaTV & Media

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Author: Zhaowen Wu
Co Author: Michael Goodman
 Publication Date: Apr 25 2016
Pages: 5
 Report Type: Report, Word

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TV & Media

Amazon Challenges Netflix with a Standalone Video Service



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Report Summary:

Amazon finally productized its video-on-demand service after having bundled it under Amazon Prime Membership for the last 5 years. Amazon’s standalone video service-- Prime Video, is now available for $8.99 a month, one dollar less than Netflix’s monthly charge for its standard tier. In addition, Amazon has created a $10.99 monthly subscription option for Amazon Prime. This insight explores the impact the new offer will have on Amazon and the rest of the SVOD industry.

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