TV & Media

AI's Impact on Media & Entertainment




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Report Summary:

Artificial Intelligence has become the “next big thing” in high-tech, with its impact being felt across multiple verticals including healthcare, automotive, finance, manufacturing, retail, and media. Within the media and entertainment industry the impact of Artificial Intelligence is being felt across the entire value chain.

This report, produced in conjunction with C21Media, offers an in-depth look at this fascinating area, exploring what AI and Machine Learning actually mean, how they’re currently being employed, and what aspects of the business they are set to impact the most. From video search, recommendation and personalization through to analytics, production and advertising, this report takes a look at the latest applications of AI and the most pressing issues it raises for those working in the content business.



Table of Contents

1.      AI Comes of Age

1.1     How Artificial Intelligence Works

2.      AI’s Impact on Search, Personalization & Recommendation

3.      TiVo Seeks to Improve Search Recommendation & Personalization with AI

3.1     Seamless Discovery – Unifying Metadata

3.2     Knowledge Graph Engine – Leveraging Context

3.3     Conversation – Leveraging Voice for Faster Search and Discovery

3.4     Leveraging Social Media for Personalization

4.      AI’s Impact on Video Production

4.1     Man vs. Machine or Man and Machine?

4.2     Smart Camera Tracking and Video Frame Composition

5.      IBM Watson Powers AI for Video Production

5.1     Content Creation

5.2     Content Curation

6.      AI’s Impact on Analytics

7.      Netflix Leverages AI to Reduce Churn

7.1     Driving Engagement and Retention

7.2     Program Acquisition

8.      AI’s Impact on Advertising

8.1     Content Creation

8.2     Audience Targeting

8.3     Real-Time Optimization

9.      AI Driven Ad Campaign Increases Sales for Volkswagen

9.1     Blackwood Seven Optimizes Volkswagen’s Media Buys

9.2     MediaTailor Delivers Personalized Ads for Live Television with Accedo

9.3     Adobe Improve Performance with Video Ad AI

10.    Conclusion

10.1   Challenges

11.    How Can We Help You?

 
Exhibits

Exhibit 1: AI Impacts the Media & Entertainment Value Chain

Exhibit 2: Estimated Number of Original Scripted Series

Exhibit 3: ContentWise's Layout & Carousel Configurator

Exhibit 4: TiVo’s Personalized Content Discovery Infrastructure

Exhibit 5: Fake Obama Video

Exhibit 6: AI Generates Movie Trailer - Morgan

Exhibit 7: FIFA World Cup Highlight Machine

Exhibit 8: Testing Thumbnails

Exhibit 9: Human vs. AI-Managed Digital Ad Campaigns

Exhibit 10: Blackwood Seven’s Ad Campaign Manager

Exhibit 11: Accedo’s Second-Screen AR Experience


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