Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures will account for 0.62% of European GDP in 2019 and will achieve a CAGR of 3.4% between 2018 and 2025.
In 2019, European advertising spend will be up 2.9%, reaching $135.1 billion. By year-end 2025, it will grow to $165.4 billion. Traditional advertising will account for 55% of total ad spend in 2019. Digital advertising will be up nearly 9% in 2019, totaling $65.6 billion, accounting for 45% of total ad expenditures. By year-end 2025, digital advertising in Europe will reach $92.4 billion, accounting for 56% of total ad spend.