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VOD Service Performance Benchmarking Report (Q1 2016 - Q2 2020): As SVOD Subscriptions Grow, Netflix’s Share Declines



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Report Summary:

As SVOD subscriptions grow, Netflix’s share is declining

Strategy Analytics'  VOD Service Performance Benchmarking Report analyzes quarterly subscribers, monthly active user (MAU), and revenue trends for 26 publicly traded SVOD and AVOD services.

Global SVOD subscriptions passed 698M in Q2 2020, up 6.5% QoQ, among SVOD services tracked. Disney+ (24.0M), Netflix (10.0M) and Hulu (3.3M) combined to account for nearly 75% of new SVOD subscribers in Q2 2020, among SVOD services tracked. Combined Disney services (Disney+, Hulu, ESPN+) accounted for nearly 56% of new SVOD subscribers.

Despite leading the market and seeing monthly active users (MAUs) grow by 8.0% QoQ in Q2 2020 Roku saw its share of MAUs decline from 28.1% in Q1 2020 to 25.8% in Q2 2020. Driving this decline was the grow of Crackle Plus, whose share of MAUs was up 2.8 share poinrts and Xumo, up 1.3 share points.


Table of Contents

Title
Contents
Subscribers, by SVOD Service
Net Gain, by SVOD Service
% Share Subs, by SVOD Service
Revenue, by SVOD Service
Net Rev. Gain, by SVOD Service
% Share Rev. by SVOD Service
ARPU, by SVOD Service
SVOD Subs., by Parent Company
SVOD Revenue, by Parent Company
Share Rev., by Parent Company
MAUs, by AVOD Service
Net Gain MAUs, by AVOD Service
% Share MAUs, by AVOD Service
Quarterly Rev., by AVOD Service
Net Rev. Gain, by AVOD Service
Data
Exchange Rate
Definitions
Methodology
How Can We Help You
Contacts


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