North American legacy pay TV services (cable, satellite, IPTV) continue to lose subscribers, falling from 95.89 million at year-end 2018 to 83.70 million by 2023, a  compound annual growth rate (CAGR) of -2.7% (2018-2023).

Due to the ongoing decline in legacy pay TV subscriptions (cable, satellite, IPTV) in North America, revenues peaked in 2016 at $111.06B (€102.51B). Despite the decline in overall legacy pay TV revenues, monthly ARPU continues to grow reaching $89.64 (€82.74) in 2018. This trend, however, is not sustainabble and ultimately pressure from lower cost vMVVPDs will force legacy pay TV services to cut prices, develop skinny bundles, and adopt cloud-based delivery of video. Legacy pay TV monthly ARPU in 2023 will be $84.71 (€78.19), resulting in legacy pay TV revenues in North America falling from $104.963B (€96.88B) in 2018 to $86.16B (€79.52B) in 2023.

This forecast provides HHs, subscriptions, revenue and average monthly spend for North America for the 2010 – 2023 time period. Key segments include TV HHs, Free TV HHs, Free TV HHs w/SVOD, legacy pay TV HHs, pay TV HHs, Pay Satellite, cable, IPTV, vMVPDs, and SVOD .