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TV & Media

Subscription TV Forecast: North America

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Report Summary:

North American legacy pay TV services (cable, satellite, IPTV) continue to lose subscribers, falling from 95.89 million at year-end 2018 to 83.70 million by 2023, a  compound annual growth rate (CAGR) of -2.7% (2018-2023).

Due to the ongoing decline in legacy pay TV subscriptions (cable, satellite, IPTV) in North America, revenues peaked in 2016 at $111.06B (€102.51B). Despite the decline in overall legacy pay TV revenues, monthly ARPU continues to grow reaching $89.64 (€82.74) in 2018. This trend, however, is not sustainabble and ultimately pressure from lower cost vMVVPDs will force legacy pay TV services to cut prices, develop skinny bundles, and adopt cloud-based delivery of video. Legacy pay TV monthly ARPU in 2023 will be $84.71 (€78.19), resulting in legacy pay TV revenues in North America falling from $104.963B (€96.88B) in 2018 to $86.16B (€79.52B) in 2023.

This forecast provides HHs, subscriptions, revenue and average monthly spend for North America for the 2010 – 2023 time period. Key segments include TV HHs, Free TV HHs, Free TV HHs w/SVOD, legacy pay TV HHs, pay TV HHs, Pay Satellite, cable, IPTV, vMVPDs, and SVOD .

Table of Contents

1. Title
2. Contents
3. Analysis
4. North America
5. CAN
6. U.S.
7. Pivot Table
8. Flat File
9. Definitions
10. Methodology
11. How Can We Help You
12. Contacts

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