The Subscription TV Forecast combines Strategy Analytics' outlook for pay TV and subscription VOD (SVOD) into one model. We have done this because the lines between the two are becoming increasingly blurred, and because more and more consumers are likely to consider these services as alternatives. It is therefore vital for participants in both sectors to understand the relative scale and trends across the entire subscription TV market.

This report provides detailed forecasts for the subscription TV market, including traditional pay TV, subscription VOD (SVOD) and vMVPD (virtual Multichannel Video Programming Distributor) services. In addition to regional forecasts for Asia Pacific, Latin America, and the Middle East & Africa individual countries include Australia, China, India, Japan, South Korea, Argentina, Brazil, Mexico, and Turkey. Metrics include subscriptions, households, revenues, and ARPUs for cable, satellite, IPTV, SVOD and vMVPD.