Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Aug 30 2021
Pages: 22
Report Type: Metrics, Excel
TV & Media

OTT Video Service Benchmarking (Q1 2016 - Q2 2021)

Report Summary:

Is Netflix Hearing Footsteps as Disney Inches Closer

Strategy Analytics' VOD Service Performance Benchmarking Report analyzes quarterly subscribers, monthly active user (MAU), and revenue trends for 36 publicly traded SVOD and AVOD services. Services added to the tracker in in Q2 2021 include Foxtel NOW, Kayo Sport, and Binge. Also new is revenue forTencent Video, Crunchyroll, and HUB+.

Global SVOD subscriptions passed the 1B mark (1,036.6B) in  Q2 2021, up 56.7M QoQ, among SVOD services tracked. Leading the way was Disney+, with 12.4M net adds, Amazon Prime Video (6.6M), and the combined ViacomCBS SVOD services (6.5M). With 209.1M subscribers, Netflix is still the largest single SVOD service by a comfortable margin, however with 177.4M subscribers across Disney+, Hulu, and ESPN+, Disney is nipping at Netflix heels as the largest SVOD company.

Table of Contents

Subscribers, by SVOD Service
Net Gain, by SVOD Service
% Share Subs, by SVOD Service
Revenue, by SVOD Service
Net Rev. Gain, by SVOD Service
% Share Rev. by SVOD Service
ARPU, by SVOD Service
SVOD Subs., by Parent Company
SVOD Revenue, by Parent Company
Share Rev., by Parent Company
MAUs, by AVOD Service
Net Gain MAUs, by AVOD Service
% Share MAUs, by AVOD Service
Quarterly Rev., by AVOD Service
Net Rev. Gain, by AVOD Service
Exchange Rate
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