Digital_MediaTV & Media

TV & Media

OTT Video Service Benchmarking (Q1 2016 - Q1 2021)




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Report Summary:

Strategy Analytics' VOD Service Performance Benchmarking Report analyzes quarterly subscribers, monthly active user (MAU), and revenue trends for 36 publicly traded SVOD and AVOD services. Services added to the tracker in ViaPlay, Hub+ and BritBox.

Global SVOD subscriptions passed 915M in Q1 2021, up 47.4M QoQ, among SVOD services tracked, however this is well below the previous three quarters which averaged 56.8M net adds. Leading the way was Disney+, with 8.7M net adds, Discovery (7.0M), and Amazon Prime Video (6.6M). Combined these three services accounted for 43% of new SVOD subscribers in Q1 2021, among SVOD services tracked. Combined Disney services (Disney+, Hulu, Hulu = Live TV, ESPN+) accounted for 22% of new SVOD subscribers.


Table of Contents

Title
Contents
Subscribers, by SVOD Service
Net Gain, by SVOD Service
% Share Subs, by SVOD Service
Revenue, by SVOD Service
Net Rev. Gain, by SVOD Service
% Share Rev. by SVOD Service
ARPU, by SVOD Service
SVOD Subs., by Parent Company
SVOD Revenue, by Parent Company
Share Rev., by Parent Company
MAUs, by AVOD Service
Net Gain MAUs, by AVOD Service
% Share MAUs, by AVOD Service
Quarterly Rev., by AVOD Service
Net Rev. Gain, by AVOD Service
Exchange Rate
Definitions
Methodology
How Can We Help You
Contacts


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