Digital_MediaTV & Media

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Author: Leika Kawasaki
Publication Date: Apr 24 2013
Pages: 24
Report Type: Data Table, Excel
TV & Media

Online Advertising Index (OAI) Q4 2012

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Report Summary:

Online advertising index (OAI) continued to grow in Q4 2012 improving by 12.7 per cent over the previous quarter, with revenues from index companies totaling $23.4 billion, equal to a 203 per cent increase from the index base period Q4 2006. Thirteen companies managed to beat year over year index growth of 19.3 per cent. The leading firms were driven by continued growth in Chinese online advertising as well as solid performance in social networking and ad supported online music. On a trailing twelve months (TTM) basis the Online Advertising Index improved 4.9 per cent over the previous quarter, equal to a 212 per cent increase from the index base period Q4 2006, boosted by strong advertising due to 2012 one off events including the London Olympics and the US presidential election. The companies included in the OAI are: Google, Yahoo, Facebook, Microsoft, Yahoo Japan, Axel Springler Digital Media, AOL, NHN, IAC/interActiveCorp, Yandex, Schibsted Online, CBS Interactive, ValueClick, Sina, Sohu, Tencent, Daum, New York Times, Pandora, Youku, Qihoo, LinkedIn, Netease, Washington Post, Blinkx, Monster, Zynga, and Rediff.
Table of Contents

  • Summary
  • OAI-Quarterly
  • OAI-Quarterly Market Share
  • OAI-TTM Market Share
  • Market Value $ Quarterly
  • Market Share %Quarterly
  • Market Value $TTM
  • Market Share %TTM
  • Index Growth Quarterly
  • Index Growth TTM
  • Search Advertising Market Share
  • Parent Company Revenue
  • Foreign Exchange Rates

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