Digital_MediaTV & Media

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Author: Leika Kawasaki
Publication Date: Sep 06 2012
Pages: 28
 Report Type: Data Table, Excel

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TV & Media

Online Advertising Index (OAI) Q2 2012



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Report Summary:

In Q2 2012 we added Qihoo to Online Advertising Index, deepening OAI’s coverage of the world’s leading online advertising companies. Online advertising index (OAI) continued to grow in Q2 2012 improving by 5.2 per cent over the previous quarter, with revenues from index companies coming to $19.6 billion in online advertising revenue, equal to a 159 per cent increase from the index base period in Q4 2006. The leading firms were driven by continued momentum in online video and social network advertising, as well as continued growth in the Chinese online advertising market. The companies included in the OAI are: Google, Yahoo, Facebook, Microsoft, Yahoo Japan, Axel Springler Digital Media, AOL, NHN, IAC/interActiveCorp, Yandex, Schibsted Online, CBS Interactive, ValueClick, Sina, Sohu, Tencent, Daum, New York Times, Pandora, Youku, Qihoo, LinkedIn, Netease, Washington Post, Blinkx, Monster, Zynga, and Rediff.
Table of Contents

    Summary
    OAI-Quarterly
    OAI-TTM
    OAI-Quarterly Market Share
    OAI-TTM Market Share
    Market Value $ Quarterly
    Market Share % Quarterly
    Market Value $ TTM
    Market Share % TTM
    Index Growth Quarterly
    Index Growth TTM
    Search Advertising Market Share
    Parent Company Revenue
    Foreign Exchange Rates
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