Digital_MediaTV & Media

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Author: Leika Kawasaki
Publication Date: Jun 01 2012
Pages: 36
Report Type: Data Table, Excel
TV & Media

Online Advertising Index (OAI) Q1 2012

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Report Summary:

Global online advertising revenue in Q1 2012 continued to improve year-on-year growing by 22.2 per cent. The leading firms were driven by strong growth in online video and social networking advertising. Chinese firms, including Youku and Tencent, carried strong Q4 growth into Q1 2012. Strong performances by Blinkx, LinkedIn, and Pandora reflected growth in ad-spending across online video, SNSs and online music platforms. On a trailing twelve months (TTM) basis the Online Advertising Index (OAI) improved 4.9 per cent over the previous quarter, equal to a 175 per cent increase from the index base period Q4 2006. The companies included in the OAI are: Google, Yahoo, Facebook, Microsoft, Baidu, Yahoo Japan, Axel Springer Digital Media, IAC/InerActiveCorp, AOL, NHN, CBS Interactive, Yandex, Schibsted Online, ValueClick, Daum, Tencent, Sohu, Sina, New York Times, Pandora, LinkedIn, Youku, Blinkx, Zynga, Washington Post, Netease, Monster, and Rediff.
Table of Contents

    OAI-Quarterly Market Share
    OAI-TTM Market Share
    Market Value $ Quarterly
    Market Share %Quarterly
    Market Value $TTM
    Market Share %TTM
    Index Growth Quarterly
    Index Growth TTM
    Search Advertising Market Share
    Parent Company Revenue
    Foreign Exchange Rates

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