Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Jun 28 2011
Pages: 57
Report Type: Data Table, Excel
TV & Media

Online Advertising Index (OAI) Q1 2011



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Report Summary:

Online advertising companies enjoyed an exceptional first quarter growth in 2011, many reporting the best first quarter on record, which was mainly driven by significant growth in display advertising. We estimate that global online advertising revenues for Q1 2011 grew 20.5% over the same quarter last year to $18.4 billion. For Q1 2011 trailing twelve months (TTM), the global online advertising industry reached $69.3 billion, up by 19.4% compared with Q1 2010. With respect to the global core search advertising market share, we estimate that Google took 67.3% of global core search advertising revenue share in the first quarter, followed by Microsoft 6.1%, Baidu 5.7%, Yahoo! Japan 4.8% and Yahoo! 4.3%.
Table of Contents

    1. Summary
    2. Online Advertising Index
    3. Overall Market Share
    4. Market Value $TTM
    5. Market Share %TTM
    6. Market Value $ Quarterly
    7. Market Share %Quarterly
    8. Index Growth TTM
    9. Index Growth Quarterly
    10. Search Advertising Market Share
    11. Parent Company Revenue
    12. Foreign Exchange Rates

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