The COVID-19 pandemic is having a devastating impact on the U.S. and Canadian economies, resulting in unprecedented job loss, with the greatest impact being felt in the first half of 2020 before starting to turn around in the second half of the year. As a result, the media & entertainment industry is in flux. Some segments of the market such as advertising and theatrical have been hard hit while others such as SVOD subscriptions and video rental and sell-thru are actually benefiting from the pandemic. While underlying economic factors driving subscription TV and video continue to evolve along with the Coronavirus this forecast presents Strategy Analytics current thinking on the impact of the COVID-19 pandemic on subscription TV and video.

This forecast provides HHs, subscriptions, revenue and average monthly spend for North America for the 2010 – 2025 time period. Key segments include TV HHs, Free TV HHs, Free TV HHs w/SVOD, legacy pay TV HHs, pay TV HHs, Pay Satellite, cable, IPTV, vMVPDs, and SVOD .