Digital_MediaTV & Media

Ask the author
Author: Michael Goodman
Publication Date: Aug 01 2022
Pages: 11
Report Type: Data Table, Excel
TV & Media

North American Connected TV Advertising Forecast



Report Summary:

Connected TV (CTV) ad spend is growing by leaps and bounds in North America. In 2021, CTV ad spend was $15.6B, up 53% YoY. In comparison, North American linear TV ad spend grew 0.4% YoY to reach $64.6B. CTV ad spend accounted for 19.4% of total TV ad spend (linear TV ad spend + CTV ad spend) in 2021. By 2027, CTV ad spend will grow to $41.2B in North America, a CAGR of 14.5% (2022 - 2027), accounting for 38.1% of total TV ad spend. Major benefactors of this CTV ad spend include Hulu, YouTube, Roku, Paramount, and Peacock.

This database provides forecasts linear TV and connected TV (CTV) advertising expenditures for North America, the U.S. and Canada for the 2019 – 2027 time period.


Table of Contents

1. Title
2. Contents
3. Analysis
4. North America
5. Canada
6. United States
7. Exchange Rate
8. Definitions
9. Methodology
10. How Can We Help You
11. Contacts


For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4999.
  • UK visitors will be charged £3700.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: