Digital_MediaTV & Media

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Author: Leika Kawasaki
Publication Date: Feb 24 2012
Pages: 22
Report Type: Data Table, Excel
TV & Media

Global Advertising Forecast 2012 Q1

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Report Summary:

Total global advertising revenue grew by 3.8 per cent in 2011 driven mostly by strong growth in emerging countries as well as growth in online advertising spending. We expect further growth of 4.9 per cent in 2012, which will be boosted by major global-impact events such as the Olympics, the US Presidential Elections and the European Football Championships as well as Japan’s continuing recovery from the earthquake. Global TV advertising is expected to grow by 5 per cent in 2012 accounting for 40 per cent of all global spending. Global print advertising is expected to grow by half a per cent. Other traditional formats including cinema, out of home and radio will grow by around four per cent. In contrast, we expect to see a 12.8 per cent growth in total online advertising spending in 2012. Global online advertising is forecast to continue growing at double digit growth rates year on year until 2015, fuelled by strong growth in emerging markets and increased spending volumes on social networking and online video advertising.
Table of Contents

    Title Page
    Global Total Advertising Summary
    Global Traditional Summary
    Global Online Summary
    Asia Pacific
    Central & Latin America
    North America
    Central & Eastern Europe
    Western Europe
    Rest of World
    Analyst Contact

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