While cord-cutting has hit pay TV providers in other regions hard, particularly in the U.S., that is not the case in Europe. Excluding, Altice, A1 Telekom Austria Group, and Tele Columbus which were removed from the tracker, overall, European pay TV providers tracked added 2.04M subscribers in Q4 2021. Sky, which was acquired by Comcast in October 2018, continues to lead the European pay TV market with 21.28M subscribers, followed by Vodafone (18.33M), and Tricolor (13.96M). Overall, the top 5 pay TV providers in Europe account for over half (59.1%) of all pay TV subscriptions in the region.

The European Pay TV Provider Performance Benchmarking is updated quarterly and is published approximately 8-10 weeks after the close of each quarter. A 5-year rolling forecast for pay TV in Europe and globally can be found in our Subscription TV Forecast, which is produced twice a year.