Digital_MediaTV & Media

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Author: Leika Kawasaki
Publication Date: Jan 20 2015
Pages: 36
Report Type: Data Table, Excel
TV & Media

Advertising Market Forecast: Asia Pacific

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Report Summary:

Asia Pacific advertising revenues in 2014 increased 8.9% YoY, reaching $143.4 billion, with all media, except for print media, registering growth. By year-end 2018, advertising revenues are expected to total over $189.7 billion, a 4-year CAGR of 7.3%. Despite a continuous decline in the overall print advertising revenue, traditional media is expected to increase 9.4% in 2015 accounting for 67% of total ad spend. Digital advertising continues to exhibit strong growth. In 2014 digital advertising accounted for 31% of total ad spend in Asia Pacific, surpassing $43.8 billion, up 19.9% YoY. In 2015, digital advertising is expected to increase 18.1%, reaching $51.8 billion. By year-end 2018, digital advertising will account for 40% of total advertising revenue. This forecast sizes and forecasts Asia Pacific advertising spending to 2018. The key territories covered in this forecast are Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The key segments include:
  • TV advertising
  • Print advertising
  • Radio advertising
  • Cinema advertising
  • Out-of-home advertising
  • Digital advertising
    • Search advertising
    • Display advertising
      • Video advertising
      • Banners & Other display advertising
    • Classified advertising
    • Social Networking advertising
    • Mobile advertising

Table of Contents

  • Title Page
  • Table of Content
  • Foreacast Summary
  • Asia Pacific Advertising Market Forecast
  • Australia Advertising Market Forecast
  • China Advertising Market Forecast
  • India Advertising Market Forecast
  • Japan Advertising Market Forecast
  • South Kore Advertising Market Forecast
  • Rest of Asia Pacific Advertising Market Forecast
  • Total Advertising Market Summary Table
  • Traditional Advertising Market Summary Table
  • Digital Advertising Market Summary Table
  • Pivot Table
  • Flat File
  • Analyst Contact

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