Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Dec 29 2014
Pages: 29
 Report Type: Data Table, Excel

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TV & Media

Advertising Market Forecast North America



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Report Summary:

Driven largely by growth in digital advertising, North American advertising revenues reached $191.8 billion in 2014, up 3.4 % YoY. By year-end 2016, North American advertising revenues will surpass the $200 billion mark and by year-end 2018 we expect them to total $218.9 billion, a 5-year CAGR of 2.7%. Television continues to be the single largest contributor to North American advertising revenues, accounting for 42% of ad revenues in 2014. Digital advertising, however, is closing the gap, accounting for 26% of ad revenues in 2014. By 2018, television advertising's share of North American advertising revenue will have fallen to 39% while digital advertising will have grown to 36%. This forecast sizes and forecasts North America advertising spending to 2018. The key territories covered in this forecast are Canada and the United States.
Table of Contents

The key segments include:
  • TV advertising
  • Print advertising
  • Radio advertising
  • Cinema advertising
  • Out-of-home advertising
  • Digital advertising
    • Search advertising
    • Display advertising
      • Video advertising
      • Banners advertising
      • Other display advertising
      • Programmatic advertising
  • Real-Time Bidding advertising
    • Classified advertising
    • Other digital advertising
    • Social Networking advertising
    • Mobile advertising

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