Author: Michael Goodman


Publication Date: Mar 22 2016


Pages: 20


Report Type: Metrics, Excel



 TV & Media

Advertising Forecast: Western Europe 2010 - 2021




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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). On an individual country basis, some countries’ economies are shrinking while others are experiencing periods of growth. Overall, Western European GDP is expected to grow over the forecast period achieving a CAGR of 2.3% between 2016 and 2021.
In 2015, ad spend in Western Europe was up 3.1%, reaching $111.0 billion. By year-end 2016 it will grow to $114.1 billion and reach $127.8 billion by year-end 2021. Traditional advertising accounted for 67% of total ad spend in 2015, down 0.5% YoY. In comparison, digital advertising was up 11.2% in 2015 totaling $36.5 billion, accounting for 33% of total ad spend. Driven largely by the U.K ($17.5 billion), Germany ($8.0 billion) and France ($5.9 billion) digital advertising will reach $56.8 billion by year-end 2021, accounting for 44% of total ad spend.
This database provides in-depth history and forecasts of advertising expenditures for Western Europe, the U.K., Germany, France, Spain, Italy, Denmark, Finland, Sweden, Norway, and the Rest of Western Europe for the 2010 – 2021 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified, Programmatic, and Social.


Table of Contents

Countries/Regions Covered:
Western Europe
U.K.
Germany
France
Spain
Italy
Denmark
Finland
Sweden
Norway
Rest of Western Europe

Key metrics:
Total Ad Spend
Traditional Media
TV
Print
Radio
Cinema
OOH
Digital Advertising
Display
Digital Video
Search
Classified
Programmatic
Social

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