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TV & Media

Advertising Forecast: North America

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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 1.19% of North American GDP in 2018 and will achieve a CAGR of +3.3% between 2018 and 2025.

In 2018, North American advertising spend was up 8.1%, reaching $240 billion. By year-end 2019, it will reach $254 billion and grow to $341 billion by year-end 2025. Traditional advertising will account for 50% of total ad spend in 2019. Digital advertising was up +23% in 2018 totaling $109 billion. By year-end 2025 digital advertising in North America will reach $223 billion, and account for two-thirds of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for North America, the U.S. and Canada for the 2010 – 2025 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Addressable TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital Advertising, Display Advertising, Digital Video, Programmatic Digital Video, Non-Video, Programmatic Non-Video,Social Media, Internet Radio, Podcasting and Classified.

Table of Contents

1. Title
2. Contents
3. Analysis
4. North America
5. CAN
6. USA
7. Pivot Table
8. Flat File
9. Definitions
10. Methodology
11. How Can We Help You
12. Contacts

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