Author: Michael Goodman


Publication Date: Aug 30 2018


Pages: 12


Report Type: Forecast and Outlook



 TV & Media

Advertising Forecast: North America 2010-2023




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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 1.14% of North American GDP in 2017 and will achieve a CAGR of +3.1% between 2018 and 2023.

In 2017, North American advertising spend was up 3.5%, reaching $209 Billion. By year-end 2018, it will grow to $217.2 Billion and reach $253.5 Billion by year-end 2023. Traditional advertising accounted for 65% of total ad spend in 2017. In comparison, digital advertising was up +12% in 2017 totaling $73.5 billion. By year-end 2023 digital advertising in North America will reach $121.1 Billion, accounting for 50% of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for North America, the U.S. and Canada for the 2010 – 2023 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social.



Table of Contents

1. Title
2. Contents
3. Analysis
4. North America
5. Canada
6. United States
7. Pivot Table
8. Flat File
9. Definitions
10. Methodology
11. How Can We Help You
12. Contacts

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