Author: Michael Goodman


Publication Date: Mar 22 2016


Pages: 12


Report Type: Metrics, Excel



 TV & Media

Advertising Forecast: North America 2010 - 2021




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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 0.99% of North American GDP in 2015 and will achieve a CAGR of 2.1% between 2016 and 2021.
In 2015, North American advertising spend was up 2.7%, reaching $192.6 billion. By year-end 2016, it will grow to $198.3 billion and reach $219.7 billion by year-end 2021. Traditional advertising accounted for 72% of total ad spend in 2015. In comparison, digital advertising was up 28% in 2015 totaling $54.3 billion, accounting for 28% of total ad expenditures. By year-end 2021 digital advertising in North America will reach $80.2 billion, accounting for 37% of total ad spend.
This database provides in-depth history and forecasts of advertising expenditures for North America, the U.S. and Canada for the 2010 – 2021 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Print, Radio, Cinema, OOH, Digital, Display, Digital Video, Search, Classified, Programmatic, and Social.


Table of Contents

Countries/Regions Covered:
North America
U.S.
Canada

Key metrics:
Total Ad Spend
Traditional Media
TV
Print
Radio
Cinema
OOH
Digital, Display
Digital Video
Search
Internet Radio
Classified
Programmatic
Social

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